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NEWS RELEASE FOR: Arthur Schuman DATE: February 4, 2009 For Immediate Release Fairfield, New Jersey 07004 PRESENTING ROMA CELLO™, EXCLUSIVELY FROM ARTHUR SCHUMAN Arthur Schuman is the exclusive producer of Roma Cello™, a truly innovative new cheese delivering the premium flavor of Pecorino Romano at an irresistibly good value. Using time tested and traditional Romano production techniques, Lake Country Dairy, Arthur Schuman's premium Wisconsin cheese plant, has developed the best tasting domestic Romano ever produced. Roma Cello's superior quality begins with milk vigilantly selected from nearby Wisconsin farms operating under strict standards and guidelines. Developed by using the most advanced manufacturing equipment, processes and craftsmanship, Roma Cello's light sheep's milk notes offer a taste experience loved by both Italians and Americans. Shelf cured until the master cheese makers are satisfied it is aged to perfection, Roma Cello offers a robust flavor that enhances recipes and drives increased consumption. Roma Cello is an exciting alternative for institutions and consumers alike, providing the 'mouth feel' and flavor of Pecorino Romano without the imported cost. Experts from all over the world and from every type of cheese category have already recognized this item as the best in class. Roma Cello is available in wheels, grates, shreds and cups. For more information please contact Arthur Schuman, Inc, at 40 Dutch Lane, Fairfield, New Jersey 07004 or on the web at www.arthurschuman.com Phone 973-227-0030; Fax 973-227-1525; Email info@arthurschuman.com